15 November 2009
Controversial green concept car
I suppose Renault and cosmetics manufacturer, Biotherm, could count the launch of their concept electric city car, Spa Car, a success. It creates a spa in the interior, with skin hydrating temperature and humidity, and the addition of a diffuser to emit essential oils to calm or stimulate the driver, according to preference. Sparked some enraged comments on the Wired write up. PR profession, dix points; environment, nul.
Labels:
Brands,
Design business,
Green,
Humour,
Product design
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