In past projects as a user experience researcher I could guarantee that in every piece of mobile phone research, no matter what the topic, someone would ask why phones were so flimsy and ask for a robust (and dustproof and loud) phone that could bounce around on the passenger seat of a white van and survive being stepped on by a working boot. JCB have responded.
[via Chris Heathcote's Twitter stream]
18 April 2012
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