Hot air balloons and subversion

iPhone hack of advertising hoardings in Times Square, using a hot air balloon to raise a signal repeater to the hoardings' height.



May be a fake, but that's not the point. Reminds me of a picture that will be familiar to students of psycholinguistics (Bransford and Johnson (1972)). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of verbal learning and verbal behavior, 11, 717-726).

[iPhone hack via iotwatch]