Pondering what to do with unwanted gifts (alternatives to a trip to the Oxfam shop) I came across news of Amazon's recent patent of a 'gift conversion rules wizard' which enables customers to seamlessly return or convert gifts ordered via Amazon before they are sent. The user can set up rules along the lines of 'nothing from x' or 'nothing containing wool'. A logical extension of the wish-list and time and resource-saving, I suppose, but there's something dispiriting about it.
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