10 June 2010

Objects as media

I've always been intrigued by the idea of adding information to objects, to make them more usable and accessible (and, I suppose, with an 'internet of things', trackable). Tagging with RFID and barcodes is part of the story. Stickybits are adhesive barcodes which allow you to tag and add information to any item (using Stickbits iPhone app), without the object having an IP address. CEO, Seth Goldstein, describes this as 'objects as media'. Someone's taking him seriously: he's now signed a deal with Pepsi who might use barcode scanning to direct you to social media campaigns or (perhaps giving more incentive to scan) tokens etc.

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