07 April 2010

The power of a picture

Futurelab reports data from HubSpot that Twitter accounts bearing a picture of the tweeter are ten times more likely to be followed than accounts that don't. Taking into account the likelihood that accounts with a picture are more active than those without, which probably exerts a large effect, the data back a hunch I have about the importance of attaching pictures to biographies on organisational websites. Someone who looks at biographies wants to know about the people behind the machine and lack of pictures deprives them of valuable information.

And on blogs?

No comments:

Post a Comment