As the Nazis mined all the bridges crossing the defensive line of the Arno at Florence, the Ponte Vecchio was saved after the intervention of the then German consul, Gerhard Wolf. Where is he now, as the bridge's profile is compromised by a huge advertising hoarding, à la St Mark's Square?
27 October 2009
Advertising's reach
As the Nazis mined all the bridges crossing the defensive line of the Arno at Florence, the Ponte Vecchio was saved after the intervention of the then German consul, Gerhard Wolf. Where is he now, as the bridge's profile is compromised by a huge advertising hoarding, à la St Mark's Square?
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