Getting it wrong on YouTube

The government have posted two promotional videos on YouTube, see one here. Apart from the unfortunate timing (the video promotes the planned computerisation of health service records just as news is breaking about the financial mismanagement of iSoft, the software company developing the systems) these videos fail at so many levels. I'm assuming they're just an experiment so here are some lessons for the future: cut, cut, cut - boy did they drag, they could have been half the length; don't patronise with cheeky chappy presentation; and, while I am quite in favour of an equal opportunities agenda, don't labour it so heavily (black policeman arrests white youth, and Asian probation officer steps in). Am I just being sour?