You may have heard me rant about the Porsche-designed Siemens toaster. Beautiful as some may think it it is, at over three times the price of most ordinary toasters it manages to make the simple process of toasting a piece of bread more complicated than seems appropriate (imo). To add to the confusion, toaster manufacturer, Dualit, have now launched a series of digital radios.
Some people are going to have to be very awake in the mornings.
I'm a psychologist and, having worked for many years in the design of user-centred products and services, am now Professor of User-Centred Design at University of Reading, UK.
Why Brain Attic?
In 'A Study in Scarlet' Arthur Conan Doyle wrote: "I believe that a man's brain is like a little empty attic, and you stock it with such furniture as you choose....the skillful workman will have...nothing but the tools which will help him doing his work..."
As we now know, Conan Doyle's analogy doesn't quite tell the full story of the brain but nevertheless this blog is a place for me to store notes that, if not logged here, might be forgotten.
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