Virgin America's recently released air safety video is getting a bit of press at the moment. Fun on first viewing but even then, too long. Thomson's approach (as a holiday company, aimed at a different audience) is probably equally grating after too much exposure but, at least, is shorter.
I can imagine they both hold the viewers' attention longer than a flight attendant miming to a voice over, but wonder if anyone has tested information retention as a result.
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