In past projects as a user experience researcher I could guarantee that in every piece of mobile phone research, no matter what the topic, someone would ask why phones were so flimsy and ask for a robust (and dustproof and loud) phone that could bounce around on the passenger seat of a white van and survive being stepped on by a working boot. JCB have responded.
I'm a psychologist and, having worked for many years in the design of user-centred products and services, am now Professor of User-Centred Design at University of Reading, UK.
Why Brain Attic?
In 'A Study in Scarlet' Arthur Conan Doyle wrote: "I believe that a man's brain is like a little empty attic, and you stock it with such furniture as you choose....the skillful workman will have...nothing but the tools which will help him doing his work..."
As we now know, Conan Doyle's analogy doesn't quite tell the full story of the brain but nevertheless this blog is a place for me to store notes that, if not logged here, might be forgotten.