Nature discusses Australia's policy on cigarette pack design and notes that the effects of the new packs are anticipated to take effect across generations. Smoking among Australian teenagers is now the lowest it has ever been, thought to be the consequence of a full ban on tobacco advertising in 1992, more than ten years ahead of the UK. The article points out how the resistance of the tobacco industry suggests the new pack design is likely to be an added deterrent to smoking (presumably there will be a new market for old-style cigarette cases for hardened smokers).
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