Skimming research findings

Just a note of Harry Brignull's comments on how much design research (especially in web design) is reported as press releases and 'top ten tips', without the context, study design, caveats and any counter findings, typical of scientific reporting, that help qualify the research. A comment by Rob Gillham points to this excellent example of the phenomenom (on a pet hobbyhorse: the impact of making people scroll to find information).