08 August 2010

Shareholder influence on product safety design

FT Weekend features an interview with Cynthia Barlow whose daughter was killed while cycling, by a Readymix lorry cutting across her path as it turned left. Subsequently Barlow bought shares in Cemex, who own Readymix, in order to be able to ask questions at their AGM about the factors leading to her daughter's death. To Cemex's credit they responded positively and worked with Barlow to improve both drivers' awareness of cyclists and other vulnerable road users (through training and the addition of mirrors and sensors along the side of the lorry), and cyclists' ability to detect drivers' signals (additional indicators and voice warnings) when they are alongside the lorries.

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