04 August 2010

Psychologising the iPhone 4 antenna furore

Hm, don't want to add to the millions of pixels that have been spilt on this but Graham Bower at NetImperative analyses how Apple's own marketing (explicitly promoting the new atenna design) and mass commentary on the web (focusing on the specifics of loss of reception) worked together to create a storm. Despite Bower's invocation of groupthink, nocebo effect and availability heuristic I think Apple will survive.

[via Usability News]

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