13 July 2010

Smartphone use not particularly smart

Nielsen have released data showing that most US smartphone owners consume a relatively limited amount of data. A quarter use no data at all whereas the top six percent use over half the data consumed. Ninety nine percent of users are paying for unlimited data plans they do not need.

The Nielsen summary reports "For some reason these customers have purchased a miracle in engineering and technology that has more computing power than [...] was used to get men safely to the moon and back and yet they only use their smartphone for phone calls and text messaging."

Erm, marketing?

[via Putting People First]

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