Interesting report by Foolproof, albeit on the basis of two focus groups, but with some well-designed stimulus materials, on attitudes to energy use and future smart metering. Participants' reactions to a future scenario where energy would both be more expensive, and its supply subject to interruption were interesting:
"The resounding reaction to this was incredulity:
“Preposterous, they wouldn’t let that happen”.
“There would be riots in the street”.
It took us some time to even get the groups to consider the proposition seriously."
[via Usability News]
11 June 2010
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