Don Norman (again) and incremental innovation

Don Norman at IIT Design Research Conference 2010 from IIT Institute of Design on Vimeo.

Don Norman is still working through the relationship between design research and innovation and has reached some clarity on the difference between invention (or radical innovation, as Norman calls it) and incremental innovation (which is where user centred design fits). With some helpful insights from Roberto Verganti he now has a characterisation of design research and innovation that fits together, notwithstanding a few quips about 'design thinking' along the way.

[via Harry Brignull]