![](http://assets.portfolio.com/images/site/editorial/lifestyle/2007/07/bloombergterm-large.jpg)
Quite a brouhaha on UX magazine, which has picked up an old (2007) report of a conceptual design project run by business magazine, Portfolio. Portfolio asked three design agencies (IDEO, thehappycorp, Ziba) to re-design Bloomberg's rather brutal appearing, classic trader screen.
![](http://uxmag.com/uploads/bloomberg/bloombergideobig1.png)
But because of poor reporting and some bogus speculation by UX magazine (e.g. Bloomberg didn't take up IDEO's proposal because its users are entrenched in a difficult interface which makes their task look more complex than it is) many pixels have been spilled both in comments and elsewhere on the web.
A viral storm in a teacup, if ever there was one.
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