This is an outline for a computer designed for the Person In The Street (or, to abbreviate: the PITS); one that will be truly pleasant to use, that will require the user to do nothing that will threaten his or her perverse delight in being able to say: "I don't know the first thing about computers," and one which will be profitable to sell, service and provide software for.
You might think that any number of computers have been designed with these criteria in mind, but not so. Any system which requires a user to ever see the interior, for any reason, does not meet these specifications. There must not be additional ROMS, RAMS, boards or accessories except those that can be understood by the PITS as a separate appliance. For example, an auxiliary printer can be sold, but a parallel interface cannot. As a rule of thumb, if an item does not stand on a table by itself, and if it does not have its own case, or if it does not look like a complete consumer item in [and] of itself, then it is taboo.
From Stanford's archive, 'Making the Macintosh: Technology and Culture in Silicon Valley'.[via John Naughton]
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