Interview by Mel Exon, of BBH Labs, with Jeremy Ettinghausen (pictured above, the older of the two) of Penguin. As part of a series of innovative trials in digital publishing, Penguin have launched a kids' story writing tool, We make stories. Ettinghausen talks about innovation in an industry that (maybe to its advantage, at the moment) can't build in revenue streams from advertising.[Interview via FutureLab]
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