The Guardian carries the text of a report on teen media consumption written by Matthew Robson, a 15-year-old intern at Morgan Stanley. Apparently (this piece has been blogged all over the place) the Robson's bosses were surprised to learn that teens don't have time to read or money to buy newspapers, avoid paying for their media as far as possible, and do not use Twitter (because of the cost of tweeting, and the discovery that no one follows them anyway). The report seems a pretty good snapshot of young people's media use, at least from my experience...
...and what an inspired choice of task for an intern. Beats filing.
13 July 2009
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