03 November 2008

Amazon frustration-free packaging

It's good to see Amazon's (mainly .com, more than .co.uk) initiative on user- and eco-considerate packaging, aimed at alleviating 'wrap rage.' The steel-wire ties pictured in their third illustration (tiny pic here) here are my bugbear: designed to thwart that moment of instant gratification when a child's birthday present is opened. I also seethe at blister packaging that cannot be opened without tearing the instruction card at the same time. Amazon have started in exactly the right place, in a collaboration with companies including Fischer-Price and Mattel. More at their 'Gallery of Wrap Rage.'

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