According to research by Emap reported in today's Guardian, more women are buying music downloads than men. This reverses the early trend in music downloads when the market was mainly young men, downloading for listening on their PCs. Now MP3 players have made downloads useful to people who use their computers to do things, rather than simply do things on their computers.
According to the research downloads are particularly popular with women because they can sample music and make their selections without having to face the machismo of the male assistants in music shops.
15 May 2006
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